Sales & Marketing for Home Services That Works
Build a System That Brings in Leads and Closes Jobs
Service Lead Machine delivers full-service sales and marketing for home services companies and vendors. We help contractors, resellers, and platforms grow through proven digital strategies and structured sales support. From ads to CRM to follow-up, we provide everything you need to attract the right leads and keep your calendar full.
Contractor Marketing Plans
We offer three simple plans built to match your goals, budget, and service area. Every plan includes PPC, CRM, website development, social content, email marketing, and performance reporting. As you move up, you get more platforms, more content, and more ways to drive results.
MACH PLAN
$1,999/mo
PPC Ad Management:
Facebook, Instagram, Apple MapsDealer Website + Landing Pages
CRM & Lead Tracking
9-Email Nurture + Monthly Promos
Weekly Social Media Posts
Yext Listings Management
Campaign Reporting
Recommended Ad Spend:
$1.5k–$3k
Supersonic PLAN
$2,499/mo
PPC Ad Management:
Facebook, Instagram, Apple Maps, Google & YouTubeDealer Website + Landing Pages
CRM & Lead Tracking
9-Email Nurture + Monthly Promos
Weekly Social Media Posts + Branded Series
Yext Listings Management
Campaign Reporting
Recommended Ad Spend:
$3k–$6k
HYPERSONIC PLAN
$3,249/mo
PPC Ad Management:
Facebook, Instagram, Apple Maps, Google, YouTube, Facebook Marketplace & CraigslistDealer Website + Landing Pages
CRM & Lead Tracking
9-Email Nurture + Monthly Promos
Full Social Suite
Yext Listings Management
Campaign Reporting
Recommended Ad Spend:
$6k–$12k+
Not sure which plan is right for your service business? Let’s talk.
PPC Advertising
Be the first business they find and the one they call.
Your next customer is already searching for the services you offer. If you’re not showing up on Google, YouTube or social platforms, you're missing opportunities. We solve that. We run search and display ads across top platforms so your company is visible where homeowners are already browsing. We also support YouTube video ads, Marketplace-style listings, and classified networks that deliver high-volume traffic for local service providers.
Includes:
• Google and Bing PPC campaigns to drive inbound leads
• Facebook and Instagram ads for visibility and engagement
• Retargeting ads to convert past website visitors
Get seen. Get clicks. Get booked.
Included in:
• Mach: Facebook, Instagram, Apple Maps
• Supersonic: Everything in Mach + Google & YouTube Ads
• Hypersonic: Everything in Supersonic + Facebook Marketplace & Craigslist
Email Marketing
Re-engage cold leads and turn quotes into jobs.
You have leads that never called back. We help bring them back into the conversation. Our automated email campaigns are designed to follow up on quote requests, promote seasonal offers, and stay in touch with prospects until they’re ready to book.
Includes:
• Lead nurture campaigns with educational content
• Monthly promotions and holiday-based sends
• Automated follow-ups for estimates and form submissions
• Templates built to convert, not just fill inboxes
Stay top of mind until they’re ready to hire.
Included in: Mach, Supersonic, Hypersonic
Website Development
Your site should drive calls, not just look good.
Most home services websites are slow, outdated, or don’t convert. Ours are built to generate real leads. Every site is designed to work on mobile, connect with your CRM, and encourage visitors to call, submit a form, or schedule an estimate.
Includes:
• Contractor-optimized templates designed to convert
• Real-time service, location, and team updates
• Lead forms, chat tools, and call tracking built in Structured for speed and search engine visibility
Built for performance. Focused on results.
Included in: Mach, Supersonic, Hypersonic
Lead Management & CRM
Don’t lose leads. Close them.
Sticky notes and inboxes aren’t sales tools. The Growth Machine (TGM) is our CRM and automation platform designed to help service pros follow up, manage leads, and book more work without letting anything fall through the cracks. TGM is just as effective for contractors handling leads locally as it is for vendors managing network pipelines or partner opportunities.
Includes:
• CRM platform tailored for home services and vendors
• Automated follow-up emails and reminders
• Task tracking and lead routing
• Pipeline views from inquiry to closed job
Every lead in one place. Every follow-up handled.
Included in: Mach, Supersonic, Hypersonic
Local SEO & Listings
Get found when people search in your area.
People are searching for your services locally every day. We make sure your business is listed, accurate, and optimized so you show up when it matters most.
Includes:
• Yext-managed local listings
• Google Business Profile optimization
• Apple Maps and other key directory listings
• Regular updates and listing sync
Own your service area and win more local business.
Included In: Mach, Supersonic, Hypersonic
Contractor Sales Plans
Our Inside Sales Pro service gives you a dedicated U.S.-based rep who follows up with your inbound leads, nurtures cold prospects, and books jobs directly into your calendar. It’s ideal for busy contractors who need more coverage.
QUARTER-Time PLAN
$1,999/mo
$1,999 setup fee
Average 8+ hours/week.
We follow up with new leads, re-engage cold prospects, set appointments, and log everything in your CRM.
Part-Time PLAN
$2,999/mo
$2,999 setup fee
Average 16+ hours/week.
We reach out to all inbound leads, follow up with older prospects, book appointments, and log everything in your CRM.
Full-Time PLAN
$5,199/mo
$5,199 setup fee
Average 32+ hours/week.
Increased outbound activity and response speed. More appointment flow from a dedicated rep embedded into your daily operations.
You run the jobs. We’ll make sure the leads show up ready to book.
PRICING
Vendor and Manufacturer/Platform Marketing Plans
We offer three structured marketing plans tailored to help vendors grow brand visibility and drive demand through their contractor channels. Each plan is designed to attract new end users, support channel engagement, and deliver measurable results across web, email, social, SEO and more.
PROP PLAN
$8,912/mo
One-Time Setup Fee: $8,912
Monthly Meeting to review, Consult & Strategize with Success Coach (4 Hrs)
Marketing Platform to Execute, Monitor and Capitalize on Campaigns (The Growth Machine)
Unlimited Email Capacity
Unlimited System Users
Domain Key Signing
4 Hrs/Qtr Custom Agency Work
"Chat Now" Website Enhancement
Monitored by Service Lead Machine
Custom Trifold or One-Sheet & Business Card Design
Monthly Prospect Email Marketing
to Turn Prospects into New Clients
Monthly eNewsletter to Educate, Entertain and Upsell Existing Clients
Monthly Referral Email Marketing
to Increase Referrals from Referral Partners
6 Hrs/Month Search Engine Optimization
Recommended Search Engine Marketing: $1K
Website Passive Lead Report
Monthly Website Blog on Your Website & Social Media Accounts
Social Media Marketing (SMM):
3 posts a week across 4 platforms (LinkedIn, Facebook, Twitter and Instagram)
The Growth Machine Platform
Passive Lead Follow-Up by Service Lead Machine for Lead Conversion
JET PLAN
$19,150/mo
One-Time Setup Fee: $19,150
Monthly Meeting to review, Consult & Strategize with Success Coach (8 Hrs)
Marketing Platform to Execute, Monitor and Capitalize on Campaigns (The Growth Machine)
Unlimited Email Capacity
Unlimited System Users
Domain Key Signing
4 Hrs/Qtr Custom Agency Work
"Chat Now" Website Enhancement
Monitored by Service Lead Machine
Custom Trifold or One-Sheet & Business Card Design
Monthly Prospect Email Marketing
to Turn Prospects into New Clients
Monthly eNewsletter to Educate, Entertain and Upsell Existing Clients
Monthly Referral Email Marketing
to Increase Referrals from Referral Partners
8 Hrs/Month Search Engine Optimization
Recommended Search Engine Marketing: $4K
Website Passive Lead Report
Monthly Website Blog on Your Website & Social Media Accounts
Social Media Marketing (SMM):
3 posts a week across 4 platforms (LinkedIn, Facebook, Twitter and Instagram)
The Growth Machine Platform
Passive Lead Follow-Up by Service Lead Machine for Lead Conversion
Dealer List Rental
2 Custom Case Studies
2 Custom eGuides
ROCKET PLAN
$24,263/mo
One-Time Setup Fee: $24,263
Monthly Meeting to review, Consult & Strategize with Success Coach (10 Hrs)
Marketing Platform to Execute, Monitor and Capitalize on Campaigns (The Growth Machine)
Unlimited Email Capacity
Unlimited System Users
Domain Key Signing
4 Hrs/Qtr Custom Agency Work
"Chat Now" Website Enhancement
Monitored by Service Lead Machine
Custom Trifold or One-Sheet & Business Card Design
Monthly Prospect Email Marketing
to Turn Prospects into New Clients
Monthly eNewsletter to Educate, Entertain and Upsell Existing Clients
Monthly Referral Email Marketing
to Increase Referrals from Referral Partners
8 Hrs/Month Search Engine Optimization
Recommended Search Engine Marketing: $5.5K
Website Passive Lead Report
Monthly Website Blog on Your Website & Social Media Accounts
Social Media Marketing (SMM):
3 posts a week across 4 platforms (LinkedIn, Facebook, Twitter and Instagram)
The Growth Machine Platform
Passive Lead Follow-Up by Service Lead Machine for Lead Conversion
Dealer List Rental
3 Custom Case Studies
3 Custom eGuides
Not sure which package is right for your business? We’ll help you choose based on your goals.
Vendor Website Development
Service Lead Machine designs powerful, conversion-focused websites for vendors looking to grow brand visibility and support their partner network. These sites can stand alone as your digital presence or serve as a flexible tool for your contractors and resellers. Includes:
Custom-designed pages tailored to your market
Built-in SEO structure and technical optimization
Lead capture forms with CRM integration
Hosting and reporting included
Ideal for co-branded and partner-friendly marketing
Vendor and Manufacturer Sales Plans
Whether you want to grow your dealer network, speed up onboarding, or help partners close more jobs, our Inside Sales Pro service gets it done. From quarter-time coverage to full Channel Growth as a Service (CGaaS) support, we’ll help you scale your channel and drive more demand.
QUARTER-Time PLAN
$1,999/mo
$1,999 setup fee
Average 8+ hours/week.
We follow up with new leads, re-engage cold prospects, set appointments, and log everything in your CRM.
Part-Time PLAN
$2,999/mo
$2,999 setup fee
Average 16+ hours/week.
We reach out to all inbound leads, follow up with older prospects, book appointments, and log everything in your CRM.
Full-Time PLAN
$5,199/mo
$5,199 setup fee
Average 32+ hours/week.
Increased outbound activity and response speed. More appointment flow from a dedicated rep embedded into your daily operations.
Not sure which level fits your lead volume? Let’s figure it out together.
PRICING
Channel Growth as a Service (CGaaS)
Want to better equip your contractors and resellers? CGaaS gives you training, sales tools, and full-service support to help them market and sell your products. Choose the level of involvement that fits your growth goals.
Teach Your Partners
$2,000/mo
Enable your partners with the training, tools, and community they need to succeed.
Includes access to TGM, monthly live sales training, a private peer community, unlimited email contacts and CRM users, and domain key signing.
Done With Your Partners
$10,500/mo
Everything in Teach, plus hands-on support.
Your partners get editable sales templates, pricing and contract docs, monthly sales coaching, hosted websites, and a custom strategy session with Terry Hedden.
Done For Your Partners
$15,500/mo
Everything in Done With, plus fully managed campaigns, a dedicated success manager, custom-designed digital and print collateral, and expert-run SEO, SEM, PPC, and social marketing.
Not sure which level fits your business?
We’ll help you match your volume and goals to the right plan.
Why Service Lead Machine?
We’re not a generic agency. We understand how homeowners hire, how contractors operate, and how vendors scale. That’s what we build for.
We work with service providers, resellers and platforms across the U.S., from plumbing and roofing to security and smart home installs. Our marketing and sales systems help you reach the right audience, follow up automatically, and convert more leads.
Contractors and resellers can purchase plans online. Vendors should speak to a consultant to build a custom setup. More leads. More sales. More profit. Ready to grow? Let’s talk.
