Channel Growth as a Service (CGaaS)
Drive More Contractor Sales with Hands-On Channel Growth
Selling through contractors and dealers can get messy fast with slow responses, inconsistent follow-up, and leads falling through the cracks. Service Lead Machine’s Channel Growth as a Service (CGaaS) fixes that. It’s a turnkey sales and marketing solution designed specifically for vendors and manufacturers. We help you generate demand, enable your network, and close more sales, without adding headcount.
What’s Included
CGaaS is your outsourced sales and marketing arm. We handle the heavy lifting so you and your partners can focus on delivering great service and growing the business.
Outbound Lead Generation – Identify and connect with qualified buyers ready to purchase
Appointment Setting – Book sales meetings for your reps or your network
CRM Integration – Use The Growth Machine to track every lead, follow-up, and outcome
Partner Lead Distribution – Send leads directly to dealers or contractors with tracking
Weekly Reports – Stay in the loop with weekly performance metrics
Custom Messaging – Outreach is tailored to your brand, goals, and promotions
Sales Enablement – We support your network with follow-ups, nurture campaigns, and coaching
PRICING
Compare CGaaS Plans
We offer three CGaaS tiers depending on how hands-on you want to be with your channel.
Teach Your Partners
$2,000/mo
Enable your partners with the training, tools, and community they need to succeed.
Includes access to TGM, monthly live sales training, a private peer community, unlimited email contacts and CRM users, and domain key signing.
Done With Your Partners
$10,500/mo
Everything in Teach, plus hands-on support.
Your partners get editable sales templates, pricing and contract docs, monthly sales coaching, hosted websites, and a custom strategy session with Terry Hedden.
Done For Your Partners
$15,500/mo
Everything in Done With, plus fully managed campaigns, a dedicated success manager, custom-designed digital and print collateral, and expert-run SEO, SEM, PPC, and social marketing.
Not sure which level fits your business?
We’ll help you match your volume and goals to the right plan.
Why Vendors Choose CGaaS
CGaaS solves the most common challenges of selling through dealers and contractors:
Not enough sales reps to follow up on every lead
Inconsistent dealer/contractor follow-through
No visibility into performance or ROI
With CGaaS, you get a complete contractor lead generation system backed by a proven process and a dedicated team.
Backed by The Growth Machine
Every CGaaS plan runs inside The Growth Machine — our CRM and automation tool built for home services and contracting sales. You Get:
Full lead tracking from inquiry to sale
Automated reminders and follow-ups
Real-time activity logs and reporting
Role-based partner access and controls
No lead gets lost. No follow-up gets missed. No more guessing what’s working.
